The Treasure
Total Addressable Market (TAM)
$780 billion
The global digital marketing market size was valued at approximately $780billion in 2023. Within this, small to medium-sized businesses (SMBs) representa significant portion of the overall market as they increasingly adopt digitalmarketing strategies to compete with larger enterprises
Serviceable Addressable Market (SAM)
$312 billion
Focusing on the North American market, which accounts for about 40% of globaldigital marketing spend, the SAM for SMBs can be estimated at $312 billion. Thisreflects the portion of the market that SMBs in North America could realisticallycapture, considering the region’s digital maturity and spending trends.
Serviceable Obtainable Market (SOM) @ .75%
$2.34 billion
Assuming a 1% penetration rate within this market, the SOM for SMB-focuseddigital marketing services would be approximately $3.12 billion. This takes intoaccount factors like competition, market readiness, and operational capabilities
.png)


.png)


.png)
.png)












.png)
.png)
.png)
.png)

.png)
.png)
.png)
